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Cases such as Tintas Coral and Bauducco are examples in Brazil of how AR technology can stimulate sales and bring consumers and brands closer

The growth of e-commerce, especially after the Covid-19 pandemic, created a new demand for advanced design and needs for Smart Packaging

In addition to preparing for certifications, there is a partnership with Harvard University in the United States, that can be done online and with international recognition

Breaking News: AIPIA Member introduces $0.03 NFC and RFID tag

The aim is to make wide implementation of this technology into mass market FMCG goods a reality

Digital printing, yes; and with a lot of creativity

Technology allows high level of creativity, which is essential to challenge what has already been created, stimulate tests, gain versatility and push the limits

Hershey uses its packaging intelligently: as media

IoP Journal interviewed Marcel Sacco, General Director of Hershey Brasil, to learn about the company's vision on Smart Packaging trends, including in Brazil

Equipe Sincpress lança e-book sobre Smart Packaging

Edson Perin Melhorar a experiência do cliente e fidelizá-lo. Aumentar a segurança da marca por meio da rastreabilidade. Fazer...

Visa announces 1 billion distributed NFC tokens

The credit card company informs that through its Visa Token Service (VTS) there are more than 8,200 issuers using the service in 150 markets worldwide

IoP Journal becomes AIPIA’s media partner

Companies announce the partnership to improve information flows for the packaging industry about Smart Packaging activities before, during and after AIPIA events, starting with Virtual Congress, on Sep 10, 2020

Technology speeds up processes for home sales

UpperBag, an e-commerce company that sends goods to customers for in-house testing before purchase, adopted RFID to manage the goods

Packaging can actively help with the diet

Apps for smartphones and smart packaging can make it easier to control people's calories and even avoid allergy triggers

New horizons for the packaging industry

There will be no major changes on the horizon, but changes that have been accelerated by the pandemic and will require adaptation by manufacturers

IoP will be an antidote to the Covid-19 crisis for many companies

Many companies are taking advantage of the crisis and returning to activities to deploy technologies that make the New Normal a business opportunity
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