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In addition to expanding geographic reach, Marcio Muniz says the company plans to grow in new business portfolios and work on the concept of sustainability

There are examples scattered around the world, showing how self-service can bolster customer satisfaction and help connect digital and physical strategies

Cases such as Tintas Coral and Bauducco are examples in Brazil of how AR technology can stimulate sales and bring consumers and brands closer

ACURA launches RFID reader for vehicle access control

The EDGE-30R+ AutoID offers ease of installation, maintaining its technical qualities of access security and resistance for use in outdoor areas

Havaianas is a finalist of the RFID Journal Awards

Alpargatas, owner of the Brazilian slippers company, launched the RFID pilot in its operation in California and has already increased sales with Seeonic’s platform

Avery Dennison executive points out opportunities in Brazil

Francisco Melo, VP and General Manager of Avery Dennison Smartrac, talks about the new RFID factory in Brazil, giving his vision on the importance of this initiative for local customers

Avery Dennison opens RFID factory in Brazil

The new plant delivers radio frequency identification (RFID) solutions for the growing market in Latin America, particularly in Brazil

Technologies ensure fast deliveries and stocked shelves

Companies seek more competitiveness with solutions that guarantee fast e-commerce deliveries and always well-stocked store shelves

SEC’s proposed climate requirements are a step in the right direction

It will increase pressure on companies to reduce or eliminate unnecessary packaging as a way to reduce their climate impact within all scopes of operation

Case Lojas Renner is a finalist for the RFID Journal Awards 2022

The company, leader in omnichannel fashion retail in Brazil, adopted RFID technology to improve the accuracy of its inventories

Hershey’s smart packaging honors women

With an HP Indigo 20000 digital press from the Brazilian Camargo Cia de Embalagens, 320,000 limited edition #HerShe chocolate bars were made

Transitioning from Barcodes to 2D offers benefits

The adoption of QR Codes and Datamatrix instead of one-dimensional Barcodes requires only the printing of dynamic and variable codes, according to Luiz Costa, GS1 Brazil’s executive

GS1 standard streamlines processes in marketplaces

The international organization offers standards in more than 150 countries, taking the product serialization solution to give more agility to retail in general, including online
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