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There are examples scattered around the world, showing how self-service can bolster customer satisfaction and help connect digital and physical strategies

Cases such as Tintas Coral and Bauducco are examples in Brazil of how AR technology can stimulate sales and bring consumers and brands closer

The EDGE-30R+ AutoID offers ease of installation, maintaining its technical qualities of access security and resistance for use in outdoor areas

Hershey’s smart packaging honors women

With an HP Indigo 20000 digital press from the Brazilian Camargo Cia de Embalagens, 320,000 limited edition #HerShe chocolate bars were made

Transitioning from Barcodes to 2D offers benefits

The adoption of QR Codes and Datamatrix instead of one-dimensional Barcodes requires only the printing of dynamic and variable codes, according to Luiz Costa, GS1 Brazil’s executive

GS1 standard streamlines processes in marketplaces

The international organization offers standards in more than 150 countries, taking the product serialization solution to give more agility to retail in general, including online

Customer experience is on the rise in retail at the end of the year

Zebra Technologies executive gives tips on how SaaS, communication and task management tools can increase connectivity, visibility and productivity

Crypto fashion: far beyond digital signature

The motivation behind the implementation of NFTs has the enormous potential in guaranteeing the authorship of designers, stylists and artisans, as everything will be registered on the network

Cachaça Roma uses NFC to ensure product authenticity

The beverage company is using Avery Dennison's NFC technology to connect consumers with the brand and enhance the customer experience

Diebold Nixdorf offers IoT solutions for banks and retailers

The company, one of the world's largest providers of banking technology, uses the Internet of Things to, for example, monitor and maintain equipment

The convergence of 5G and IoT

The integration of these technologies is one of the factors that can drive society towards development, in addition to speeches about a new technological revolution

GS1 has courses on identification for various professionals

In addition to preparing for certifications, there is a partnership with Harvard University in the United States, that can be done online and with international recognition

Avery Dennison addresses smart packaging as business tool

The growth of e-commerce, especially after the Covid-19 pandemic, created a new demand for advanced design and needs for Smart Packaging
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