Edson Perin
Since the Digital Product Passport (DPP) began to be openly announced at European Union (EU) events – learn more at AIPIA Congress reveals impacts of the new Digital Product Passport –, I have been saying that this transformation in the way products will be traded in the bloc’s countries will impact trade worldwide. In addition, the Circular Economy goals set by the Europeans will certainly reach all countries in the world, in a cascading effect.
However, most companies and their executives behave completely oblivious to what is happening. In Brazil, for example, during political scandals, tragedies of all kinds and uncertainties in the conduct of economic policy, the DPP and its challenges – and also opportunities – seem to be getting out of the visual reach of business strategists, as if they were navigators within a short-range lake and not in an ocean of long journeys.
Because of this, the IoP Journal decided to measure knowledge about DPP in the market and seek the vision of some better-informed companies in relation to strategic investments in technologies that could make the product passport a reality. We created a survey questionnaire (click here to answer), entitled Can European Union Digital Product Passport (DPP) transform your business? Ten brief questions.
There are ten very quick questions, the answers to which will help us both to develop better content for you to understand DPP and create business opportunities for your company, as well as to guide providers of Smart Supply Chain and Smart Packaging technologies, such as radio frequency identification (RFID ), QR Codes, Bar Codes, Digital Printing, among others, to know how to adapt to the new reality of their customers and prospects, doing more business.
As I wrote a few months ago, the worlds of Smart Supply Chain and Smart Packaging (intelligent packaging) will no longer be the same after the Digital Product Passport, whose acronym DPP is and will be present in all conversations about it from now on. Like every business challenge of the 21st Century, the DPP is revealing a market of companies that lack new technologies to support new advances and compliance requirements.
The DPP concept reinforces Smart Packaging as a set of tools that integrate global technological solutions for tracking, authenticity, sustainability and customer experience, which allows the delivery of the long-awaited – and now required – Circular Economy, by 2050. “Required ” because the European Union has established a calendar for adapting products to the new DPP rules and a deadline for reaching the mandatory status of “circulation” through the production lines.
The growing attention and concerns with the degradation of the environment, which impose the reduction of material discards and their reuse by the processing and production lines, are turning to the world of Smart Packaging technologies.
The real DPP change is happening through legislation and leveraging green and digital transformations, in Europe and – by extension – in the world. The European Union regulation refers to the DPP as a set of specific data of a product that includes that specified in the delegated act and that must be accessible electronically through a data medium, which resembles everything that proposes the basic concept of Smart Packaging.
Thus, the digital product passport (DPP) must ensure that actors along the value chain, including consumers, economic operators and competent national authorities, can access information about products. And, still, improve traceability along the value chain; facilitate verification of compliance by competent national authorities; and include the necessary data attributes to allow tracking of all “substances of concern” throughout the lifecycle of covered products.
This shows the impacts of this regulation and opens our imagination to the business opportunities of this new level of technological maturity of our companies and products.
Are you prepared? Click here and answer to us.
Edson Perin is founder and editor of IoP Journal and Netpress Books
