Zebra launches robotics and machine vision systems

The global automation solutions company announced new products and the Aurora platform shortly after the National Retail Federation Big Show

Edson Perin

The COVID-19 pandemic has accelerated several technological advances, especially so that companies can continue to meet the new demands of customers, which, for example, have led to an accelerated expansion of e-commerce in the last two years. Aware of this, Zebra Technologies is launching on the world market, this year, the fruits of the advances and innovations that it has been sowing over time.

The global automation solutions company made the announcement of new products and the Aurora platform after the National Retail Federation (NRF) Big Show, held in January in New York, and considered the world’s largest retail event. The IoP Journal had exclusive access to worldwide launches, first-hand in Brazil, through an interview with Denis Carvalho, sales director of the Brazilian subsidiary of Zebra Technologies.

Among the novelties, we highlight the robotics solutions and the Aurora software platform, created to allow simplified management of new machine vision equipment (machine vision). The proposal involves carrying out operations by beginners and experts, reducing training and learning times.

Click here and watch the interview by Denis Carvalho, from Zebra

The portfolio of fixed industrial scanners, for example, including machine vision, now has four products, among them, those capable of visually checking the placement of labels and tags on packages, in addition to verifying that parts have been correctly placed and parts of the product itself, such as bottle caps, for example. Watch the video with Denis Carvalho’s interview for more information and explanations of the features of these new equipment.

These devices can also establish an interface between what is happening in the real world with what is being offered online, such as e-commerce. Or even, assess how digital projects are doing in the real, physical world. “This phenomenon of connection between digital activities and the physical world was baptized with the name of phygital, that is, the union of the physical with the digital”, explains Carvalho.

Machine vision processes can also be integrated with other technologies to provide recognition and location of certain products, ie those that need an overhaul or repair before they leave the production line. Among these technologies, in addition to bar codes and 2D, such as QR Codes, radio frequency identification (RFID) tags also come into play.

Furthermore, with the acquisition of the company Fetch Robotics, Zebra becomes an official provider of assistant robot solutions. “The most important thing for us is to offer a solution that has the right return on investment (ROI) for each client”, says Carvalho. “The pharmaceutical industry, for example, is perhaps a good example, because it has DCs [Distribution Centers] with high added value products”.

Click here and watch the interview by Denis Carvalho, from Zebra.

Art with photo by Tara Winstead