Players point to RFID growth in Brazil

Panel in the RFID Journal Virtually LIVE! with Brazilian authorities, entrepreneurs, and executives shows market expansion

Edson Perin

Good news! The Brazilian RFID market is mature, has room for supplier companies to grow and is expanding at an accelerated rate. Leading the market are companies that know how to improve their clients’ businesses and collect important success stories published by the IoP Journal.

The conclusions resulted from a panel that I coordinated this Thursday, 10/01/2020, with Brazilian authorities, businessmen, executives and entrepreneurs, at the RFID Journal Virtually LIVE! The panel received more than 50 interested in the Brazilian radio frequency identification (RFID) market, including end users. The impressions and contributions were very positive, even revealing that RFID is doing well in Brazil despite the feared negative impacts of the pandemic. Incidentally, the pandemic has done RFID very well, especially by stimulating e-commerce.

Edson Perin, editor
Edson Perin

I had the honor of organizing the works in advance and, also, in the presentation of the event, for which I invited important professionals like Vanderlei Ferreira, president of Zebra Brasil, with whom I had the opportunity to talk in advance and at length about the Brazilian RFID market (Zebra Brazil’s CEO reveals RFID growth in the Country).

Then, I opened the microphones for another guest of great relevance in the RFID market and also in new technologies that are under development in the World of Internet of Packaging (IoP): Paula Valerio, executive director of Sincpress, who brought fresh ideas and a privileged view on how smart packaging is moving out of identified and traceable supply chains to add guarantee of authenticity to products, security of origin, better services and information for consumers, and sustainability.

Fabiana Wu and Alexander Modro, from Avery Dennison, presented the expectations of the company that is in line with the RFID market in Brazil and worldwide, including initiatives in Smart Packaging. The company has increased investments in the country, thanks to a positive view of the growth of the RFID market in Brazil.

Another present and active guest was the illustrious Henrique Miguel, from MCTIC, who spoke about the post-pandemic initiatives that are underway in the ministry and that involve RFID as a tool to enable improvements in verticals such as Health, Industry 4.0, Smart Cities and Agribusiness, the worst of the National IoT Plan. According to Miguel, we are in a moment of great opportunities for RFID technology, which is the basis for all the initiatives that need to be taken to guarantee the fight against the pandemic and much more.

Another important collaboration for the chat was that of a major player in the market, Fernando Claro, executive director of Seal, a company that together with Ernest Young, had two successful cases awarded at the international event: Volkswagen do Brasil and Grupo Apothecary. Claro highlighted that his company works to optimize solutions to simplify the adoption by the end users, helping to expand the penetration of the technology.

Edson Yano, from HID, recalled that the Brazilian market must act within the concepts of globalization, reducing taxes and fees even for imported inputs, which will bring benefits to the entire sector. His vision is based on expanding the benefits for users of RFID technology and increasing business opportunities for all companies in the sector. The creation of a business platform with NFC by the company, this in 2018, opens space for a more intensive performance in Smart Packaging.

Odarci Maia Jr., from Correios, also participated, talking about the evolution of the project that is supported by the UPU (Universal Postal Union), and that is testing the use of RFID in Brazil to expand the technology by the global mail and parcel business.

Mark Timms, from MobiZcan / Impinj, pointed out his perception that RFID in Brazil will still take 15 years to reach US levels, but agrees that it is growing and that there is room for new players. Pedro Moreira, president of the RFID association, also participated; and Rogério Davanso, from CCRR, director of the same entity.

Edson Perin is the editor of the IoP Journal Brasil and founder of Netpress Editora.



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