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Companies must be aware of their issues, keep eyes open to what is new and be prepared for the digital journey, because technology is no longer an option; it is mandatory

Radio frequency identification technology (RFID) is in use both to track and identify products and to support robotics operations and ESG initiatives

Game features, working process, product user manuals and any daily activity can be impacted by a device that enables augmented reality like super-hero’s power

Beontag RFID VP reveals company’s global strategies

In addition to expanding geographic reach, Marcio Muniz says the company plans to grow in new business portfolios and work on the concept of sustainability

Sincpress points out the benefits of Augmented Reality in packaging

Cases such as Tintas Coral and Bauducco are examples in Brazil of how AR technology can stimulate sales and bring consumers and brands closer

Havaianas is a finalist of the RFID Journal Awards

Alpargatas, owner of the Brazilian slippers company, launched the RFID pilot in its operation in California and has already increased sales with Seeonic’s platform

Avery Dennison executive points out opportunities in Brazil

Francisco Melo, VP and General Manager of Avery Dennison Smartrac, talks about the new RFID factory in Brazil, giving his vision on the importance of this initiative for local customers

Avery Dennison opens RFID factory in Brazil

The new plant delivers radio frequency identification (RFID) solutions for the growing market in Latin America, particularly in Brazil

Technologies ensure fast deliveries and stocked shelves

Companies seek more competitiveness with solutions that guarantee fast e-commerce deliveries and always well-stocked store shelves

SEC’s proposed climate requirements are a step in the right direction

It will increase pressure on companies to reduce or eliminate unnecessary packaging as a way to reduce their climate impact within all scopes of operation

Hershey’s smart packaging honors women

With an HP Indigo 20000 digital press from the Brazilian Camargo Cia de Embalagens, 320,000 limited edition #HerShe chocolate bars were made

Transitioning from Barcodes to 2D offers benefits

The adoption of QR Codes and Datamatrix instead of one-dimensional Barcodes requires only the printing of dynamic and variable codes, according to Luiz Costa, GS1 Brazil’s executive

Korde leverages tracking power for sustainability

The GS1 Brazil initiative acts as a center of excellence for supply chains with consulting, connecting data intelligence and corporate education for companies
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