Beontag RFID VP reveals company’s global strategies

In addition to expanding geographic reach, Marcio Muniz says the company plans to grow in new business portfolios and work on the concept of sustainability

Edson Perin

Beontag RFID, initially known as CCRR and now formed from the acquisition of several RFID companies around the World, is focusing its business on three pillars, according to Marcio Muniz, vice president (VP) of the digital transformation business division. Click here and watch the full interview on the IoP Journal TV Channel, on Youtube.

The first pillar, according to Muniz, aims to expand the portfolio of radiofrequency identification (RFID) products; the second focus at greater geographic reach, even growing in new business verticals; and, thirdly, to work on the concept of sustainability, both in terms of offering more sustainable RFID products, as well as to meet the Circular Economy strategies of its customers.

Muniz also talked about how Beontag is preparing for this new moment, in which its international operations seek to be close to customers, to speed up service and reduce logistics costs, and also how the company is facing the challenge of lack of semiconductors on the international market.

Click here and watch the full interview on the IoP Journal TV Channel, on Youtube
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