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    Sincpress points out the benefits of Augmented Reality in packaging

    Cases such as Tintas Coral and Bauducco are examples in Brazil of how AR technology can stimulate sales and bring consumers and brands closer

    Interviews

    Avery Dennison addresses smart packaging as business tool

    The growth of e-commerce, especially after the Covid-19 pandemic, created a new demand for advanced design and needs for Smart Packaging

    Customer Experience

    GS1 has courses on identification for various professionals

    In addition to preparing for certifications, there is a partnership with Harvard University in the United States, that can be done online and with international recognition

    Careers

    Self-checkout: the power in customer’s hands

    Opinion
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    There are examples scattered around the world, showing how self-service can bolster customer satisfaction and help connect digital and physical strategies

    RFID Journal LIVE! — and the RFID Industry — are bouncing back

    Editorial
    0
    After a disappointing event in September due to the Covid-19 pandemic, the second face-to-face edition brought a new vision of the market, the return of Walmart, among other important initiatives

    HP on HP focus on technologies enabled to Smart Packaging

    Interviews
    0
    HP's concept aims to improve sustainability, with aggressive goals to reduce carbon footprint, developing its own smart packaging

    HP’s smart packaging guarantees ink cartridge authenticity

    Success Stories
    0
    The company's solution integrates customer experience with sustainability and is available to companies in the food, pharmaceutical, beauty and other industries

    Smart Packaging fights Supply Chain complexity

    Opinion
    0
    RFID tags or serialized codes digitally printed in boxes make the logistic process more reliable and efficient, saving money and making it slightly less complex

    QR Codes became omnipresent after pandemic

    Editorial
    0
    Companies like restaurants, stores or even governments around the world are using QR Codes to support social distancing, reduce physical contact and much more

    Mojo Vision contact lenses show a new future ahead

    Editorial
    0
    Game features, working process, product user manuals and any daily activity can be impacted by a device that enables augmented reality like super-hero’s power

    RFID tag has become a customer loyalty item in Brazil

    Editorial
    0
    At least the Brazilian Bank Itaú has already understood that tags for paying parking lots and tolls automatically offer amenities that benefit their brand

    QR Code payments grow and will coexist with cards

    Business
    0
    Financial institutions believe that this type of model will impact other traditional means of payment, such as the cards themselves, bank slips, DOC and TED

    Connected Packaging for good with Jus de Fruits Caraïbes

    Customer Experience
    0
    More and more brands invest in connected experiences to help consumers become eco-minded, and taking one step further by doing good through incentivized charity donations
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    O IoP Journal – The Internet of Packaging Authority tem como missão ajudar empresas e profissionais a compreender as tecnologias que dão sustentação ao que chamamos de Internet of Packaging. Ou seja, acompanhamos e reportamos a você o passo a passo de todas as evoluções dos negócios desde o momento em que as embalagens passaram a ter um papel ativo e inteligente nos processos de produção e manufatura, passando pela distribuição, atacado, varejo, serviços, marketing e vendas até chegar ao consumidor final, com melhores experiências para cada cliente, atendendo às suas características e necessidades individualmente. Somos pioneiros no Brasil e no Mundo na cobertura de todos os setores que implantam tecnologias para auxiliar no rastreamento de mercadorias nas cadeias de abastecimento, no combate à falsificação de produtos e, também, na geração de experiências mais ricas aos consumidores. Nossa meta, portanto, é ser o recurso definitivo para empresários e profissionais que buscam entender como a Internet of Packaging pode ajudar empresas a aumentar eficiências, reduzir custos, impedir furtos, melhorar a disponibilidade dos produtos, inviabilizar falsificações e acrescentar conveniência aos consumidores. O IoP Journal serve a todos os que procuram obter benefícios das tecnologias nos negócios e em suas carreiras profissionais.

    The IoP Journal – The Internet of Packaging Authority’s mission is to help companies and professionals to understand the technologies that support what we call the Internet of Packaging. That is, we follow and report to you step by step of all business developments from the moment that packaging started to play an active and intelligent role in the production and manufacturing processes, through distribution, wholesale, retail, services, marketing and sales until reaching the final consumer, with better experiences for each client, meeting their characteristics and needs individually. We are pioneers in Brazil and in the World in covering all sectors that implement technologies to assist in the tracking of goods in supply chains, in combating product counterfeiting and also in generating richer consumer experiences. Our goal, therefore, is to be the definitive resource for entrepreneurs and professionals looking to understand how the Internet of Packaging can help companies increase efficiencies, reduce costs, prevent theft, improve product availability, prevent counterfeiting and add convenience to consumers. The IoP Journal serves everyone who seeks to benefit from technology in business and in their professional careers.

    PARCEIROS PARTNERS

    O IoP Journal realiza parcerias com entidades, organizações, associações e agências governamentais de todo o mundo que buscam incrementar as discussões e avanços sobre o tema Internet of Packaging. Algumas entidades que fazem parte de nossas parcerias:

    The IoP Journal establishes partnerships with entities, organizations, associations and government agencies from around the world that seek to increase discussions and advances on the theme of Internet of Packaging. Some entities that are part of our partnerships:

    CONTATO - IoP Journal Brasil CONTACT - IoP Journal Brasil

    CONTATO CONTACT
    [email protected]

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    AGENDA SCHEDULE

    Veja abaixo a agenda de eventos e atividades do IoP Journal e relacionadas ao setor de Internet of Packaging. See below the agenda of events and activities of the IoP Journal and related to the Internet of Packaging sector.;

    DOCUMENTOS DOCUMENTS

    Baixe arquivos com informações e estudos no mercado sobre Internet of Packaging. Download files with information and market studies on Internet of Packaging.

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    ARQUIVOS DE NEWSLETTERS NEWSLETTERS ARCHIVES

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    ARQUIVO DE NOTÍCIAS NEWS ARCHIVE

    RFID Journal Brasil (2012/2019)

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