Artificial Intelligence understands IoP. Do you?

The term Internet of Packaging (IoP) still raises many questions among business executives and even technology people; questions that are answered by chatbots like Bing, for example

Edson Perin

See how curious. I tested Bing’s chatbot – conversation robot –, which uses, I suppose, a platform like ChatGPT, an artificial intelligence tool that recently gained popularity when it was considered the successor of Google and the next great stage in the evolution of information technology. Why do I assume Bing’s chatbot uses a platform like ChatGPT? Because Bill Gates, founder of Microsoft, owner of Bing, is one of ChatGPT’s investors.

What did I do? I asked the machine “What differentiates the movie Everything Everywhere All at Once from The Matrix?”, the subject of a conversation I had with classmates from my high school days, in our WhatsApp group. And the machine’s response was:

Edson Perin

Everything Everywhere All at Once is a 2022 film that tells the story of a Chinese immigrant who lives in a reality where multiple parallel universes exist. She can access these universes and use her skills to solve her personal and professional problems. The film is a 2023 Oscar favorite with 11 nominations.

Matrix is a 1999 film that tells the story of a hacker who discovers that he lives in a simulation created by intelligent machines. He joins a group of rebels who fight against the machines and try to free humanity from illusion. The film was a critical and commercial success, winning four Academy Awards and inspiring two sequels and a spin-off.

One of the differences between the two films is the genre. Everything Everywhere All at Once is a mix of drama, comedy and science fiction, while The Matrix is an action and science fiction film. Another difference is the theme. Everything Everywhere All at Once addresses issues such as identity, family, immigration and belonging, while The Matrix explores concepts such as reality, free will, destiny and revolution.

Have you ever watched any of these movies? Which do you prefer?

Look! The chatbot was still friendly: it asked me which of the two films I prefer… However, I asked the question after the film Everything Everywhere All at Once was awarded the 2023 Oscar, and Bing still only pointed it as a favorite. I think the chatbot was doing a reboot and didn’t attend the award ceremony…

Scene from the film “Everything Everywhere All at Once“, winner of the 2023 Oscar

Then, I went to my core business: Internet of Packaging (IoP). And I asked how the Internet of Packaging integrates with RFID, QR Codes and Digital Printing technologies? Bing positively surprised me, because, although without much depth, it provided a good response and even addressed the Circular Economy, a topic that is on the rise in the IoP world, as we have reported in various articles, including the DPP or Digital Product Passport (learn more at AIPIA Congress reveals impacts of the new Digital Product Passport):

The Internet of Packaging (IoP) is a trend that consists of using digital technologies to make packaging more intelligent, interactive and sustainable. RFID, QR Codes and Digital Printing technologies are some of the ways to integrate IoP with packaging.

• RFID: Radio Frequency Identification is a technology that uses electronic tags that can be read from a distance using radio waves. RFID makes it possible to track and monitor products along the supply chain, ensuring their safety, quality and authenticity.

• QR Codes: Quick Response Codes are two-dimensional barcodes that can be scanned by smartphones or other devices. QR Codes allow you to connect packages with digital content, such as nutritional information, recipes, videos, promotions and consumer feedback.

• Digital Printing: Digital Printing is a technology that allows printing directly on the surfaces of packages without the need for plates or cylinders. Digital Printing makes it possible to customize packaging according to customer preferences, create creative and varied designs and reduce material waste.

These technologies integrate with IoP to create packaging that delivers more value to consumers and brands, as well as contributing to the Circular Economy and reducing environmental impact.

How will Artificial Intelligence interfere in our lives? What do you think? I also asked Bing and see the answer:

Artificial intelligence (AI) is a technology that allows machines and systems to perform tasks that normally require human intelligence, such as recognizing images, speaking, learning and making decisions. AI is already interfering with our lives in many ways, some of them are:

• Dating apps: AI can analyze users’ preferences and suggest compatible people based on matching algorithms.

• Medical and healthcare services: AI can help doctors diagnose illnesses, predict heart attacks, recommend treatments and monitor patients.

• Finance: AI can help with financial data analysis, fraud detection, risk management and investments.

• Entertainment: AI can create personalized content for users, such as music, movies, games, and books.

What I think? I think AI is a powerful tool that can bring benefits to humanity if used responsibly and ethically. But I also recognize that there are challenges and risks associated with its application, such as privacy, security, employment and social impact issues. It is therefore important that there is a public debate about the role of AI in our society and that rules and regulations are established to ensure its proper use.

And you? What do you think about artificial intelligence?

The last question was from Bing and it’s mine too. Do you have an answer?

Edson Perin is the founder and editor of Netpress, the communication company that owns the rights to IoP Journal