Edson Perin
The congress and exhibition of the Active and Intelligent Packaging Industry Association (AIPIA), the AIPIA Virtual World Congress was held today on a 100 per cent online platform. The event featured a grid of lectures with nearly 10 hours of content, 30 exhibitors on virtual stands, two AIPIA Challenges with Takeda and Kraft Heinz, and at least one shrill announcement: the launch of NFC tags (Near Field Communication) by TalkinThings for an extremely low value of 3 cents.
The announcement was made by Marcin Pilarz, CEO of TalkinThings, through a live broadcast from Poland, the host country of the manufacturer. Watch the video below:
At this cost, TalkinThings is introducing an innovative product to the radio frequency identification (RFID) and NFC market. The objective is to expand the potential of access to a wide deployment of technology in FMCG (Fast Moving Consuming Goods) products in the mass market. “The new tag was made available due to an in-depth analysis and optimization of all tag production processes,” said Pilarz. “The proprietary design of the antenna, together with virtual modeling and comprehensive testing, allows for unmatched performance.”
A vital element in this development, according to the company, was the use of a new production unit owned by the company, incorporating the most modern gluing and converting machines, to guarantee excellent quality and high performance.
The offer includes 23 x 17 mm ISO 14443 HF NFC (wet inlay) smart tags at $ 0.03 and an ISO 15693 at $ 0.04. UHF RFID tags are now available for just $ 0.027. Full specifications with performance test reports are available upon direct request from the company. A dry inlay option is also available.
“With this offering, we are taking a big step towards bringing Smart Packaging to millions of products for daily use. We have great confidence to continue this journey and reach our target of US $ 0.01 per tag by 2025 ”, said Pilarz.
With its new production facility located in Warsaw, Poland, the company can not only offer a cost advantage, but also competitive delivery times, minimizing transport distances within Europe and globally, which has been severely affected by the Covid-19.
“TalkinThings Design Lab is available to help customers evaluate and select the right product for specific business cases and product types – including a custom label and hardware design, as well as complete end-to-end deployment,” said Pilarz.
AIPIA Virtual World Congress 2020
The largest global event on Smart Packaging (Smart Packaging) would be held in November, in the city of Amsterdam, in the Netherlands. Due to the pandemic, the event had to be redesigned to a 100% online platform, with costs much lower than the face-to-face event. According to Eef de Ferrante, executive director of the association that has a media partnership with the IoP Journal, hosting the event on a virtual platform was a novelty for AIPIA, which has always promoted face-to-face conferences and fairs.
Among the exhibitors, the Brazilian Sincpress, the first smart packaging center in Latin America, stood out, which developed a virtual stand with several content formats resources to inform about its activities and resources available for the Brazilian, Latin American and worldwide market.
The IoP Journal is AIPIA’s media partner
