Franco Motta
Identification and tracking operations are the basis for guaranteeing the authenticity of products, enhancing the customer experience and promoting sustainability, allowing progress towards Circular Economy. This was the common point of the first panel of the virtual congress IoP Journal World 2020, held on Thursday, the 12th, and started with the international panel “Smart Packaging Beyond Tracking”, mediated by Paula Valério, from Sincpress, on how to take smart packaging beyond the boundaries of identification and tracking processes.
International authorities such as Mark Roberti, known as the pope of RFID and Internet of Things technologies, founder and editor of the RFID Journal; Iván Gonzales, specialist in sustainable smart packaging, with a successful case of Carrefour in Spain; Andrew Manly, from AIPIA, Smart Packaging Industry Association, in Netherlands; Regiane Relva Romano, representing the Ministry of Science, Technology and Innovation (MCTI); and Roberto Matsubayashi, specialist in identification and tracking standards, and director of GS1 Brasil.
Watch a summary of the international panel:
Then, six success stories were shown that participated in the IoP Journal Award 2020. The successful cases were chosen among 14 applicants, by a jury formed by professors Fernando Rangel de Sousa (UFSC), Glauco Fontgalland (UFCG) and Jean Louis Silva Santos (IFS), and also by the chairman of the Prof. Dr. Marcelo Lubaszewski (UFRGS). The winning case in the popular vote was that of ID-Cotton (read more Melhor Case do IoP Journal Award 2020 vai para ID-Cotton).
The congress showed the practical experiences and advances in the use of technologies such as radio frequency identification (RFID), Digital Printing, Augmented Reality, QR Codes, bar codes, among others, that generate benefits for the different participating companies, and that act in several sectors. “As a result, the audience had a privileged view of how business is evolving in the 21st century, especially in the area of packaging and supply chains,” said Edson Perin, editor of IoP Journal.
In addition to the knowledge on the use of Smart Packaging technologies, through presentations of success cases, several topics were discussed in the panels that go beyond the Identification and Tracking initiatives, expanding the horizons for the Guarantee of Authenticity of Products, Improvement of Customer Experience and Incentive to Sustainability and Circular Economy Initiatives, which brings a new potential for Return on Investment (ROI).
It is worth noting that the annual congress IoP Journal Brasil was sponsored by companies Sincpress, iTag, 4Next, these by the Diamond Category, and Avery Dennison, HasarBrasil and Impinj, on Gold Category.
